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{Note to readers - there are several links in this post. They do not default to the same page. Each leads you to useful information. You are encouraged to read through the post and then check out the individual link pages}

The strategy of exchanging links is one of the hottest topics on the net.

The reason it's become such an important topic is because of the growing importance of Search Engine Optimization in terms of attracting targeted traffic. Which brings us to keep an eye on competitors` sites and your own sites SEO monitoring.

There couldn't be a more timely Pay Per Post listing during a growth period for The Gonzo Papers.

Of course I'm always on the lookout for tools that help me with internet optimization and competitor keyword analysis. In business, it's not just being on top of what you're doing. You have to know what your competitors are doing as well. And, when possible, to use it to your advantage.

Once you get all your duck in line in terms of SEO, you still need to get people to your site. SEO-MONITORS.com {The Sponsor of this post} has a site promotion tool I'll definitely be testing.

Other site resources include a library of articles; one I thought to be especially useful is on search engine ranking factors.