How did Halfway, Oregon become Half.com? There's a marketing speaker who can tell you all about it. Maybe your town can get corporate sponsorship too!
Sunday, January 21, 2007
Sponsored by Half.com, Oregon
The University of Phoenix has no campus; it exists online. Yet it has both a stadium named after it and a bowl game. There's a satellite television company who had a town renamed to match that of the company. Would a town change it's name to that of a website. Yes, it would. And the name of the town is Half.com, Oregon.
How did Halfway, Oregon become Half.com? There's a marketing speaker who can tell you all about it. Maybe your town can get corporate sponsorship too!
How did Halfway, Oregon become Half.com? There's a marketing speaker who can tell you all about it. Maybe your town can get corporate sponsorship too!
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